Social Media Champion Volunteer
Reports To: Vice President of Membership, Vermont ATD
Position Summary
The Vermont Association for Talent Development (Vermont ATD) is seeking an enthusiastic and creative Social Media Champion Volunteer to help grow our online presence, engage current and prospective members, and promote chapter programs and events. This volunteer plays a key role in strengthening the Vermont ATD brand through social media strategy, content creation, and member engagement.
The ideal candidate is passionate about social media, enjoys building online communities, and is eager to support Vermont ATD's mission of connecting and developing talent development professionals across the state.
Key Responsibilities
- Manage Vermont ATD social media accounts and maintain a consistent posting schedule across platforms.
- Create, curate, and publish engaging content that promotes chapter events, programs, resources, and member successes.
- Brainstorm and recommend creative social media campaigns to increase member engagement and awareness of Vermont ATD.
- Monitor and engage with audiences across platforms including LinkedIn, Facebook, and X (formerly Twitter).
- Respond to comments, messages, and member inquiries in a timely and professional manner, coordinating with chapter leadership as needed.
- Analyze social media metrics and campaign performance to identify trends and measure success.
- Collaborate closely with the Vice President of Membership and other board members to support membership growth and retention initiatives.
- Develop a strong understanding of Vermont ATD's brand, membership community, strategic goals, and value proposition.
- Provide recommendations to chapter leadership on ways to improve the member experience through social media and digital engagement.
- Learn and become proficient in Wild Apricot, Vermont ATD's membership and customer relationship management (CRM) platform.
Qualifications and Skills
- Experience with social media platforms and best practices, particularly LinkedIn, Facebook, and X.
- Knowledge of social media marketing and content creation.
- Strong online community engagement and relationship-building skills.
- Excellent verbal and written communication skills.
- Strong organizational and time management abilities.
- Professionalism and sound judgment when representing the Vermont ATD brand.
- Member-focused mindset with a passion for creating meaningful engagement opportunities.
- Familiarity with analytics tools and performance reporting is a plus.
- Willingness to learn new technology platforms, including Wild Apricot.
Time Commitment
- Approximately 6 hours per month.
- Flexible schedule with most activities completed remotely.
Benefits of Volunteering
- Gain hands-on experience in nonprofit marketing, digital communications, and community engagement.
- Expand your professional network within Vermont's learning and talent development community.
- Enhance your social media strategy, analytics, and content marketing skills.
- Build leadership experience while contributing to a professional association.
- Help strengthen member engagement and support the growth of Vermont ATD.
About Vermont ATD
Vermont ATD is dedicated to supporting professionals in workplace learning, talent development, coaching, leadership, and organizational effectiveness. Through educational programs, networking opportunities, and professional development resources, Vermont ATD fosters a vibrant community of learning and talent development professionals throughout Vermont.
